Privacy Policy

This is the privacy notice of Alt Liquor Company (owner of Foxes Bow Whiskey). In this document “we”, “our”, or “us” refer to Alt Liquor Company. We are registered in Ireland. Our registered office is at ALT, Monaleen, Castletroy, LIMERICK, V94TX8H.

This is a notice to inform you of our policy regarding the information that we record about you. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the legislation and this notice, “process” means collect, store, transfer, use or otherwise act on information.

Our policy complies with the Data Protection Act 2018.  By visiting the website of the Data Controller, the Data Subject (“visitor”, “you”) accepts the terms of this privacy policy.

We take seriously the protection of your privacy and confidentiality. We understand that all visitors to our website are entitled to know that their personal data will not be used for any purpose unintended by them.

The law requires us to tell you about your rights and our obligations to you regarding the processing and control of your personal data. We do this now, by requesting that you read the information provided at www.dataprotection.ie

Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.


Please keep us up to date with any changes to your personal data, this allows us to ensure that your personal data is kept accurate and up to date.


We currently collect and process the following information:

Personal identifiers, contacts and characteristics (for example, name, address, email and contact number, IP addresses)

Any information provided to us on your behalf to allow us to carry out our service to you

Should you apply to work at Alt Liquor Company, we collect personal information from you such as;


Contact Details

CV’s education and employment history

We ask that you do not provide any sensitive personal data (eg gender, height, weight, medical information, religion, philosophical or political beliefs, financial data) in job applications

We ask you to provide only the information that is necessary to submit a query to our website on our services.

We do not collect special categories of personal data about you. Special categories of personal data are as follows:

Racial origins, ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic or biometric data, criminal convictions, or offences.


We use a third-party server to host our website called Siteground, the privacy policy of which is available here; Siteground Privacy Policy.

Our website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (eg the website or URL link) which referred you to our website), and your browser version and operating system.


We collect and store server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber-attacks, by detecting unusual or suspicious activity.

Unless we are investigating suspicious or potential criminal activity, we do not make nor do we allow our hosting provider to make, any attempt to identify you from the information collected via our server logs.


A cookie is a text file containing information that can be remembered by a web browser between pages. When an individual uses a web browser to access the internet their browser can create cookies which are stored on the users computer or whatever device they are using. Cookies are not programs and therefore cannot contain viruses or other malicious software. They are purely a string of text and numbers.


Alt Liquor Company (Foxes Bow Whiskey) use cookies to record how our visitors use and browse around our website; www.foxesbowwhiskey.com / www.altliquorco.com. Cookies help us determine popular and unpopular pages and lets us know where we need to improve our service offering.

Google Analytics is a system used by many websites to record information about visits to their website. Google set six different cookies with expiry dates ranging from 30 minutes to 2 year. These cookies are used mainly to differentiate between first-time visitors to a website and repeat visitors. They also allow us to ensure our website performs as well as possible for our users. The cookies are able to collect an anonymous customer number when a user is logged into the website, allowing our backend systems to ensure accuracy of Google Analytics Data and help us ensure your website experience remains relevant across devices. They do not contain any personally identifiable information. You can find out more about how Google use cookies at http://www.google.co.uk/policies/privacy/ These cookies may be used to help us target advertising on platform providers such as Google and Facebook.


We use Social Media Plugins and Pixels for Facebook and Instagram to obtain data for tracking purposes. This includes the ability to track an audience across device for advertising purposes in line with the terms of each social media platform.



You may provide us with your personal information when you;

Fill in the query form on our website

Correspond with us via email, phone or otherwise

Meet with us on a one-to-one and provide us with your business card, for example.

Send your cv to us in order to apply for work

Most of the personal information we process is provided to us directly by you, however we also receive personal information indirectly, from the following sources in the following scenarios:

Facebook, Linkedin, Twitter, Google Analytics

From visiting these pages, or interacting with us, you are passing information on to us via the above platforms, these are known as cookies.  This type of information is technical data about your computer equipment, browsing actions and preferences.

We also may have access to your publicly available details from these sources. 

We are required to determine the legal basis for which we process different categories of your personal information, and to notify you of the basis for each category. If we receive information about you from a third party in error and/or we do not have a legal basis for processing that information, we will delete your information.


We may process information on the basis there is a legitimate interest, either to you or to us, of doing so.

Where we process your information on this basis, we do so after having given careful consideration to:

whether the same objective could be achieved through other means

whether processing (or not processing) might cause you harm

whether you would expect us to process your data, and whether you would consider it reasonable to do so

For example, we may process your data on this basis for the purpose of;

necessary administration of our business – for example, creating your client account

responding to unsolicited communication from you which we believe you would expect a response

Where you have enquired about service and we are following up on the information provided

Processing payments and invoices

preparing for a job interview with you


Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide with more information about our business, including job opportunities, our products and services, you provide your consent to us to process information that may be personal information

Wherever possible, we aim to obtain your explicit consent to process this information, for example by asking you to agree to our use of cookies.

Sometimes you might give your consent implicitly, such as when you send us a message by email to which you would reasonably expect us to reply

You may also provide consent to have your data used in order to receive information such as our newsletter, if available.

Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. 

We continue to process your information on this basis until you withdraw your consent, or it can be reasonably assumed that your consent no longer exists.

All emails you receive from Alt Liquor Company will include an option to unsubscribe from all future contact.

Alternatively, you may withdraw your consent at any time by instructing us at info@altliquorco.com


We may be required to give information to legal authorities if they so request and subject to the correct authorisation.

We also may be required to process your data in order to comply with common or statutory law.

What we do with the information;

verify your identity for security purposes

keep our website safe and secure

If there are any regulatory requirements to process your personal data whilst carrying out any of the above, we are obliged to do so. 


We may pass your personal data on to third-party service providers contracted to Transpose Digital in the course of dealing with you in order to provide our services to you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide on your behalf. When they no longer need your data to fulfil this service, they will dispose of the details in line with the General Data Protection Regulation.

The third parties we pass your personal data to are:

Web hosting provider,

IT Cloud Service Providers

Selected business providers, suppliers and contractors to provide you with our services.

We have issued all our third-party processors with a Data Processor agreement and/or checklist to ensure they are GDPR compliant.

In the event that we buy or sell any business or assets, it may be necessary to disclose personal data to the prospective buyer or seller.

Alt Liquor Company may also share your Personal Data with third parties, but only in the following circumstances:

• For marketing purposes if you gave us your consent.

• For support purposes: We may use service providers, agents or contractors to provide support for the internal operations of our Digital Media and to assist us with administering them or the various functions, programs and promotions available on it. Any such third party shall at all times provide the same levels of security for your Personal Data as Alt Liquor Company and, where required, are bound by a legal agreement to keep your Personal Data private, secure and to process it only on the specific instructions of Alt Liquor Company;

• For joint and co-sponsored programs and promotional purposes: When we run a joint or co-sponsored program or promotion on our Digital Media with another company, organization, or other reputable third party; and, as part of this event, collect and process Personal Data, we may share your Personal Data with our partner or sponsor, subject to your consent when required. If your Personal Data is being collected by (or is shared with) a company other than Alt Liquor Company as part of such promotion, we will let you know this at the time your Personal Data is collected;

• For litigation and safety purposes: We may also disclose your Personal Data if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Alt Liquor Company, its customers, or the public.


We keep your information for no longer than it is required or allowed. For information on the time periods your data is held for please contact us on info@altliquorco.com


In some circumstances, it may be necessary for us to transfer your data outside the European Economic Area (EEA). We will only transfer data to receivers that are in countries approved by the EU Commission, or where there are the appropriate safeguards in place to protect your personal data.  For further information on these appropriate safeguards, please email info@altliquorcompany.com.


There are appropriate security measures in place to protect your data in the event of being accidentally lost or accessed without authorisation including;

Your data is also limited to only the necessary parties that need to process your data for business purposes. 

Using secure servers to store your information

Verifying the identity of any individual who requests access to information prior to granting them access to information

Using secure sockets layer (SSL) software to encrypt any payment transactions you make on or via our website;

Using encryption to secure personal data

Only transferring your information via closed system or encrypted data transfers*

*transmission of information over the internet is not entirely secure, and if you submit any information to us over the internet (whether by email, via our website or any other means), you do so entirely at your own risk.

We cannot be responsible for any costs, expenses, loss of profits, harm to reputation, damages, liabilities or any other form of loss or damage suffered by you as a result of your decision to transmit information to us by such means.


Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information

Your right to rectification – You have the right to ask us to rectify information you think is inaccurate.  You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances

Your right to object – You have the right to ask us to stop processing your personal data for profiling or direct marketing

Your right to restriction of processing – You have the right to object to the processing of your personal data in certain circumstances

Your right to data portability – You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at info@altliquorco.com if you wish to make a request.


Where we make changes to our Privacy Policy, we will update our Privacy Policy with a new effective date stated at the beginning of it. Our processing of your information will be governed by the practices set out in that new version of the Privacy Policy from its effective date onwards.


You can also complain to the Data Protection Commission if you are unhappy with how we have used your data.

The Data Protection Commission address:

21 Fitzwilliam Square South
Dublin 2
D02 RD28